Recipes for love
Creative Strategy
Recipes for love
Creative Strategy
Recipes for love
Creative Strategy
Nespresso's recipes for love
ROLE: Creative strategist | Creative Director YEAR: 2026 TEAM: Adriana Colón Negrón, Anushka Soni
Recipes for Love is a cause-driven campaign concept developed for Nespresso that addresses the growing “roommate phase” in long-term relationships: when couples become consumed by routines and responsibilities, causing emotional distance. The campaign repositions Nespresso’s role in everyday rituals by transforming shared unnoticed daily moments into opportunities for meaningful conversation, encouraging couples to rediscover emotional intimacy through small, intentional acts of communication and connection.
Nespresso's recipes for love
ROLE: Creative strategist | Creative Director YEAR: 2026 TEAM: Adriana Colón Negrón, Anushka Soni
Recipes for Love is a cause-driven campaign concept developed for Nespresso that addresses the growing “roommate phase” in long-term relationships: when couples become consumed by routines and responsibilities, causing emotional distance. The campaign repositions Nespresso’s role in everyday rituals by transforming shared unnoticed daily moments into opportunities for meaningful conversation, encouraging couples to rediscover emotional intimacy through small, intentional acts of communication and connection.
Film is a key storytelling channel for Nespresso, we used it as the primary medium to emotionally bring the cause to life, capturing relatable, unnoticed moments in couples’ daily routines and showing how small conversations can transform distance into reconnection.
EDITOR CREDITS : SHRAVYA RAGHUPATHY
Film is a key storytelling channel for Nespresso, we used it as the primary medium to emotionally bring the cause to life, capturing relatable, unnoticed moments in couples’ daily routines and showing how small conversations can transform distance into reconnection.
EDITOR CREDITS : SHRAVYA RAGHUPATHY
The OOH billboard execution for Nespresso places subtle, relatable relationship moments in their routine: public transport hubs, grocery stores, transit roads, apartment areas, and workplaces
The OOH billboard execution for Nespresso places subtle, relatable relationship moments in their routine: public transport hubs, grocery stores, transit roads, apartment areas, and workplaces
The campaign extends into digital storytelling through a podcast and YouTuber collaborations supported by Nespresso, where creators and experts discuss the “roommate phase” in relationships and share relatable, real-life moments that highlight how small everyday rituals can spark meaningful conversations and help couples reconnect.
The campaign extends into digital storytelling through a podcast and YouTuber collaborations supported by Nespresso, where creators and experts discuss the “roommate phase” in relationships and share relatable, real-life moments that highlight how small everyday rituals can spark meaningful conversations and help couples reconnect.
The coffee pod and packaging transforms everyday coffee moments into prompts for connection, featuring subtle conversation starters and messages that encourage couples to pause, talk, and rediscover emotional intimacy while sharing their daily cup.
The coffee pod and packaging transforms everyday coffee moments into prompts for connection, featuring subtle conversation starters and messages that encourage couples to pause, talk, and rediscover emotional intimacy while sharing their daily cup.