Recipes for love
Creative Strategy
Recipes for love
Creative Strategy
Recipes for love
Creative Strategy
Nespresso's recipes for love
ROLE: Creative strategist | Creative Director YEAR: 2026 TEAM: Adriana Colón Negrón, Anushka Soni
The Ask
Identify a cultural cause that authentically connects to the brand and its role in people's lives, and position the brand as an active participant in that cause — not just a passive observer attaching its name to it.
The Insight
Long-term relationships often slide into a "roommate phase" — not from a lack of love, but from routines and responsibilities that quietly crowd out the small moments of real connection.
The Strategy
"Recipes for Love" repositions Nespresso's role in everyday rituals — transforming an unnoticed daily moment, into an opportunity for meaningful conversation, encouraging couples to rediscover emotional intimacy through small, intentional acts of communication.
Nespresso's recipes for love
ROLE: Creative strategist | Creative Director YEAR: 2026 TEAM: Adriana Colón Negrón, Anushka Soni
The Ask
Identify a cultural cause that authentically connects to the brand and its role in people's lives, and position the brand as an active participant in that cause — not just a passive observer attaching its name to it.
The Insight
Long-term relationships often slide into a "roommate phase" — not from a lack of love, but from routines and responsibilities that quietly crowd out the small moments of real connection.
The Ask
Identify a cultural cause that authentically connects to the brand and its role in people's lives, and position the brand as an active participant in that cause — not just a passive observer attaching its name to it.
The Insight
Long-term relationships often slide into a "roommate phase" — not from a lack of love, but from routines and responsibilities that quietly crowd out the small moments of real connection.
The Strategy
"Recipes for Love" repositions Nespresso's role in everyday rituals — transforming an unnoticed daily moment, into an opportunity for meaningful conversation, encouraging couples to rediscover emotional intimacy through small, intentional acts of communication.
The Strategy
"Recipes for Love" repositions Nespresso's role in everyday rituals — transforming an unnoticed daily moment, into an opportunity for meaningful conversation, encouraging couples to rediscover emotional intimacy through small, intentional acts of communication.
Film is a key storytelling channel for Nespresso, we used it as the primary medium to emotionally bring the cause to life, capturing relatable, unnoticed moments in couples’ daily routines and showing how small conversations can transform distance into reconnection.
EDITOR CREDITS : SHRAVYA RAGHUPATHY
Film is a key storytelling channel for Nespresso, we used it as the primary medium to emotionally bring the cause to life, capturing relatable, unnoticed moments in couples’ daily routines and showing how small conversations can transform distance into reconnection.
EDITOR CREDITS : SHRAVYA RAGHUPATHY
The OOH billboard execution for Nespresso places subtle, relatable relationship moments in their routine: public transport hubs, grocery stores, transit roads, apartment areas, and workplaces
The OOH billboard execution for Nespresso places subtle, relatable relationship moments in their routine: public transport hubs, grocery stores, transit roads, apartment areas, and workplaces
The coffee pod and packaging transforms everyday coffee moments into prompts for connection, featuring subtle conversation starters and messages that encourage couples to pause, talk, and rediscover emotional intimacy while sharing their daily cup.
The coffee pod and packaging transforms everyday coffee moments into prompts for connection, featuring subtle conversation starters and messages that encourage couples to pause, talk, and rediscover emotional intimacy while sharing their daily cup.