MILK MAKEUP : BLUR THE LINES
Creative strategy
MILK MAKEUP : BLUR THE LINES
Creative strategy
MILK MAKEUP : BLUR THE LINES
Creative strategy
MILK MAKEUP : EXTENDING "BLUR THE LINES" FOR THE MODERN MAN.
ROLE: CREATIVE STRATEGIST YEAR: 2026 ART DIRECTION & DESIGNER: SHRAVYA RAGHUPATHY
Building on Milk Makeup’s Blur the Lines platform, this extension campaign reframes the brand as a source of trust for men exploring makeup for the first time. Rather than positioning makeup through aspiration or expertise, the strategy leverages peer and partner validation: the people men already trust, to destigmatize use and normalize makeup as a practical, everyday tool.
MILK MAKEUP : EXTENDING "BLUR THE LINES" FOR THE MODERN MAN.
ROLE: Creative strategist YEAR: 2026 ART DIRECTION & DESIGNER: Shravya Raghupathy
Building on Milk Makeup’s Blur the Lines platform, this extension campaign reframes the brand as a source of trust for men exploring makeup for the first time. Rather than positioning makeup through aspiration or expertise, the strategy leverages peer and partner validation: the people men already trust, to destigmatize use and normalize makeup as a practical, everyday tool.
MILK MAKEUP : EXTENDING "BLUR THE LINES" FOR THE MODERN MAN.
ROLE: Creative strategist YEAR: 2026 ART DIRECTION & DESIGNER: Shravya Raghupathy
Building on Milk Makeup’s Blur the Lines platform, this extension campaign reframes the brand as a source of trust for men exploring makeup for the first time. Rather than positioning makeup through aspiration or expertise, the strategy leverages peer and partner validation: the people men already trust, to destigmatize use and normalize makeup as a practical, everyday tool.
Milk Makeup activates giveaways through candid interviews where men share how they look and feel their best, allowing makeup to be discovered through peer voices rather than influencers. By hearing directly from other men, the content builds trust, removes stigma.
Milk Makeup activates giveaways through candid interviews where men share how they look and feel their best, allowing makeup to be discovered through peer voices rather than influencers. By hearing directly from other men, the content builds trust, removes stigma.
To remove confusion around how to use makeup, Milk Makeup packaging features a QR code that links to a simple quiz and product guidance. This gives men clear, judgment-free direction at the moment they’re ready to try.
To remove confusion around how to use makeup, Milk Makeup packaging features a QR code that links to a simple quiz and product guidance. This gives men clear, judgment-free direction at the moment they’re ready to try.