flo of life
Creative strategy
flo of life
Creative strategy
flo of life
Creative strategy
Flo of LIFE
ROLE: CREATIVE STRATEGIST | ART DIRECTION | COPYWRITER YEAR: 2026 TEAM: FIZZA NAJARALI
Driven Forward, Together
Angel City Fc X Toyota
YEAR: 2026
A strategic partnership between Angel City FC and Toyota Motor Corporation built on a shared belief in progress, equity, and community impact. The core insight was that women’s football has evolved beyond sport into a cultural movement, attracting a younger, values-driven audience.
The Ask
Uncover a non-obvious brand partnership across categories, grounded in a cultural or consumer insight strong enough to justify the collaboration and deliver mutual value to both partners.
The Insight
The world runs on a 24-hour clock, but a woman's body runs on a 28-day cycle — a basic truth most people never learn. As femtech grows into a category, women expect brands to show up in spaces body literacy remains stuck outside the conversation—the games, media, and milestones that shape how we grow up.
Driven Forward, Together
Angel City Fc X Toyota
YEAR: 2026
A strategic partnership between Angel City FC and Toyota Motor Corporation built on a shared belief in progress, equity, and community impact. The core insight was that women’s football has evolved beyond sport into a cultural movement, attracting a younger, values-driven audience.
The Strategy
"Flo of Life" reimagines The Game of Life through the lens of women's health, introducing menstrual cycle phases as gameplay mechanics — turning body literacy into an interactive, educational experience while modernizing a classic game for a younger, more body-aware audience.
The partnership gives Flo Health cultural relevance and reach through a nostalgic, mainstream platform, while The Game of Life gains a fresh, values-driven reason for a new generation to engage with it.
Driven Forward, Together
Angel City Fc X Toyota
YEAR: 2026
A strategic partnership between Angel City FC and Toyota Motor Corporation built on a shared belief in progress, equity, and community impact. The core insight was that women’s football has evolved beyond sport into a cultural movement, attracting a younger, values-driven audience.
The campaign brings body literacy into the mainstream by translating menstrual cycle insights into bold OOH visuals , agamograph installations and relatable copy. Through the collaboration between Flo Health and The Game of Life, the billboards mirror real-life moods and experiences, turning everyday city spaces into moments that normalize and spark conversation around women’s health.
The campaign brings body literacy into the mainstream by translating menstrual cycle insights into bold OOH visuals , Agamograph installations and relatable copy. Through the collaboration between Flo Health and The Game of Life, the billboards mirror real-life moods and experiences, turning everyday city spaces into moments that normalize and spark conversation around women’s health.
The campaign brings body literacy into the mainstream by translating menstrual cycle insights into bold OOH visuals , agamograph installations and relatable copy. Through the collaboration between Flo Health and The Game of Life, the billboards mirror real-life moods and experiences, turning everyday city spaces into moments that normalize and spark conversation around women’s health.
The game introduces Mood Cards and a Stability Scale that reflect the emotional and physical shifts across the menstrual cycle. Inspired by insights from Flo Health and integrated into the structure of The Game of Life, these mechanics influence players’ decisions and progress throughout the game. Instead of simply winning by money, players navigate life by maintaining balance and stability.
The game introduces Mood Cards and a Stability Scale that reflect the emotional and physical shifts across the menstrual cycle. Inspired by insights from Flo Health and integrated into the structure of The Game of Life, these mechanics influence players’ decisions and progress throughout the game. Instead of simply winning by money, players navigate life by maintaining balance and stability.
An instruction card integrated with Flo Health introduces the new gameplay mechanics, explaining the Stability Scale, Mood Cards, and cycle-phase symbols. It guides players on how these elements influence decisions and progress, helping them understand the rules while learning the meaning behind each phase.
An instruction card integrated with Flo Health introduces the new gameplay mechanics, explaining the Stability Scale, Mood Cards, and cycle-phase symbols. It guides players on how these elements influence decisions and progress, helping them understand the rules while learning the meaning behind each phase.
The integration within Flo Health introduces the iconic spinner from The Game of Life as a playful daily feature. Based on the user’s current cycle phase, the spinner delivers personalized advice or prompts for the day, giving users a light, game-inspired way to explore Flo’s insights and features.
The integration within Flo Health introduces the iconic spinner from The Game of Life as a playful daily feature. Based on the user’s current cycle phase, the spinner delivers personalized advice or prompts for the day, giving users a light, game-inspired way to explore Flo’s insights and features.
The campaign is teased through a playful back-and-forth interaction on Twitter between Flo Health and Hasbro, sparking curiosity among audiences. The exchange hints at the unexpected collaboration and builds anticipation before revealing the Flo of Life concept.
The campaign is teased through a playful back-and-forth interaction on Twitter between Flo Health and Hasbro, sparking curiosity among audiences. The exchange hints at the unexpected collaboration and builds anticipation before revealing the Flo of Life concept.