Lusail Speed Fest 2024
Art DIrection and Project management
Lusail Speed Fest 2024
Art DIrection and Project management
Lusail Speed Fest 2024
Art DIrection and Project management
Lusail International Circuit Art Experience Project for FIA World Endurance Championship and MotoGP Fan Zone Engagement
Commissioned by the Lusail International Circuit, this dynamic mural project was conceptualized, art directed, and project managed to enhance public engagement during the prestigious World Endurance Championship (WEC) and MotoGP events along with graffitidoha.
Lusail International Circuit Art Experience Project for FIA World Endurance Championship and MotoGP Fan Zone Engagement
Commissioned by the Lusail International Circuit, this dynamic mural project was conceptualized, art directed, and project managed to enhance public engagement during the prestigious World Endurance Championship (WEC) and MotoGP events along with graffitidoha.
Capturing the adrenaline of WEC and MotoGP, these murals fused bold motorsport aesthetics with traditional Arabic calligraphy to transform the fan zone into an immersive visual playground.
Capturing the adrenaline of WEC and MotoGP, these murals fused bold motorsport aesthetics with traditional Arabic calligraphy to transform the fan zone into an immersive visual playground.
Key Features:
Immersive 3D Art: Floor installations used optical illusions to simulate speed and depth, inviting fan interaction.
Cultural Synthesis: A dynamic blend of high-speed racing motifs and local artistic heritage.
Viral Impact: Strategically positioned to spark social sharing and amplify the event's energy.
Capturing the adrenaline of WEC and MotoGP, these murals fused bold motorsport aesthetics with traditional Arabic calligraphy to transform the fan zone into an immersive visual playground.
Key Features:
Immersive 3D Art: Floor installations used optical illusions to simulate speed and depth, inviting fan interaction.
Cultural Synthesis: A dynamic blend of high-speed racing motifs and local artistic heritage.
Viral Impact: Strategically positioned to spark social sharing and amplify the event's energy.
Live Art Activations amplified the fan zone energy by bringing the studio to the street. I executed large-scale graffiti murals in real-time, turning the creative process into a high-octane performance that mirrored the intensity of the race.
Live Art Activations amplified the fan zone energy by bringing the studio to the street. I executed large-scale graffiti murals in real-time, turning the creative process into a high-octane performance that mirrored the intensity of the race.
Live Art Activations amplified the fan zone energy by bringing the studio to the street. I executed large-scale graffiti murals in real-time, turning the creative process into a high-octane performance that mirrored the intensity of the race.
