Iris north america
strategy intern
Iris north america
strategy intern
Iris north america
strategy intern
fred x Iris North America — strategy Intern
Over my time at Iris North America, I worked across five client accounts spanning finance, sports, healthcare, travel, and CPG — Wellstar, Samsonite, Boar's Head, and Barclays — building the research, frameworks, and briefs behind their strategy. Alongside client work, I self-initiated proactive briefs, a competitive audit and social strategy for Iris's own Instagram, which was later adopted into the agency's ongoing approach.
Here's how that work actually came together
fred x Iris North America — strategy Intern
Over my time at Iris North America, I worked across five client accounts spanning finance, sports, healthcare, travel, and CPG — Wellstar, Samsonite, Boar's Head, and Barclays — building the research, frameworks, and briefs behind their strategy. Alongside client work, I self-initiated proactive briefs, a competitive audit and social strategy for Iris's own Instagram, which was later adopted into the agency's ongoing approach.
Here's how that work actually came together
Competitive Intelligence
I started by understanding what was already happening around the brand, benchmarking competitors and mapping opportunities for differentiation. For Boar’s head i audited 6+ competitors and their social presence across paid, organic social and broad media, ran a social competitor audit for Iris's own Instagram, and led a full 4Cs analysis for Samsonite to shape brand positioning.
Competitive Intelligence
I started by understanding what was already happening around the brand, benchmarking competitors and mapping opportunities for differentiation. For Boar’s head i audited 6+ competitors and their social presence across paid, organic social and broad media, ran a social competitor audit for Iris's own Instagram, and led a full 4Cs analysis for Samsonite to shape brand positioning.
Consumer & Cultural Insight
I then looked beyond the category to understand the people and culture surrounding the brand, from one-on-one iris social interviews to fan-culture research for Barclays’ Brooklyn Nets and New York Liberty sponsorships. The goal was to find the human or cultural insight underneath the data.
Consumer & Cultural Insight
I then looked beyond the category to understand the people and culture surrounding the brand, from one-on-one iris social interviews to fan-culture research for Barclays’ Brooklyn Nets and New York Liberty sponsorships. The goal was to find the human or cultural insight underneath the data.
Strategic Briefing
I helped translate research and insights into creative brief for Boar’s Head and Wellstar, turning complex findings into clear challenges, opportunities, and strategic direction. The work moved from “what we found” to “what we should do about it.”
Strategic Briefing
I helped translate research and insights into creative brief for Boar’s Head and Wellstar, turning complex findings into clear challenges, opportunities, and strategic direction. The work moved from “what we found” to “what we should do about it.”
Social Strategy
I applied the same strategic thinking to Iris itself, independently auditing the agency’s Instagram and identifying opportunities to strengthen its presence. The resulting four content pillars and social listening approach were later adopted into Iris’s ongoing strategy.
Social Strategy
I applied the same strategic thinking to Iris itself, independently auditing the agency’s Instagram and identifying opportunities to strengthen its presence. The resulting four content pillars and social listening approach were later adopted into Iris’s ongoing strategy.
AI-Powered Research & Analytics
I used AI-powered research and data analytics alongside syndicated research platforms to gather information faster, identify patterns, and sharpen emerging insights for Samsonite and Iris social accounts. The technology supported the process, that validated the thinking behind the strategy.
AI-Powered Research & Analytics
I used AI-powered research and data analytics alongside syndicated research platforms to gather information faster, identify patterns, and sharpen emerging insights for Samsonite and Iris social accounts. The technology supported the process, that validated the thinking behind the strategy.
Presentation & Storytelling
I brought the strategy to life through decks in PowerPoint, Illustrator, and InDesign, shaping both the narrative and visual storytelling, turning complex research into a story that was clear, compelling, and actionable.
Presentation & Storytelling
I brought the strategy to life through decks in PowerPoint, Illustrator, and InDesign, shaping both the narrative and visual storytelling, turning complex research into a story that was clear, compelling, and actionable.
The OOH billboard execution for Nespresso places subtle, relatable relationship moments in their routine: public transport hubs, grocery stores, transit roads, apartment areas, and workplaces
The OOH billboard execution for Nespresso places subtle, relatable relationship moments in their routine: public transport hubs, grocery stores, transit roads, apartment areas, and workplaces
The coffee pod and packaging transforms everyday coffee moments into prompts for connection, featuring subtle conversation starters and messages that encourage couples to pause, talk, and rediscover emotional intimacy while sharing their daily cup.
The coffee pod and packaging transforms everyday coffee moments into prompts for connection, featuring subtle conversation starters and messages that encourage couples to pause, talk, and rediscover emotional intimacy while sharing their daily cup.